As part of their ongoing public private collaboration to enhance sustainability initiatives, the Environment Agency–Abu Dhabi (EAD) and du, part of the Emirates Integrated Telecommunications Company (EITC), have unveiled the “naha” environmental engagement platform. The platform is designed to utilise personalised digital platforms to promote sustainability, elevate environmental awareness, and encourage green practices across Abu Dhabi and beyond.

 

The naha platform (taken from the words ‘natural habitat’) will centralise EAD's key outreach initiatives, which are based on scientific information and knowledge, aiming to turn climate intentions into meaningful action in the UAE by participating and engaging in the various programs that are part of the platform.

 

Naha offers a range of tools and resources, including a personalised 'my naha' newsfeed and calendar, to empower individuals to adopt environmental lifestyle changes through increased awareness, event participation, and community engagement.

 

The e-platform includes more than 8 environmental programmes and initiatives, such as the Sustainable Schools Initiative (SSI), Sustainable Campus Initiative (SCI) and “Sahim” Citizen Science Programme, and other initiatives targeting youth, school students, and the community.

 

This digital ecosystem will establish a coordinated effort among stakeholders to address pressing environmental issues, notably climate change, which is particularly relevant as the UAE gears up to host COP28 this year.

 

The collaborative launch of naha by EAD and du heralds a new chapter in Abu Dhabi's journey toward sustainability, leveraging technology as a powerful tool in confronting environmental challenges and fostering a sustainable future by engaging all sectors of the community.