Nike is doing it. In a ‘considered’ push towards greener products it is slowly but perceptibly going green.

 

Following their new ‘Nike Considered’ brand philosophy, the products look at bringing in recyclability and sustainability through use of materials and innovative designs. Gear is made with less material using better design patterns, glued together with water based adhesives instead of synthetics, and uses cork and other recyclable materials.

 

The Nike line of several dozen shoe designs and some articles of clothing, made under the “Considered” principles reduces waste and use of water, energy and toxic chemicals.

 

High on Nike’s agenda is to meet the targets set out in its “Considered” standards by 2011, all clothing by 2015, and all equipment like balls, gloves and backpacks by 2020. To understand the ‘Considered’ principle behind Nike products we have to look at the Air Jordan XX3 shoe launched early this year. The aerodynamic shoe is made from recycled plastic and scrap materials with no toxic adhesives. The strength is in the stitching which provides support and helps hold the shoe together.

 

The ‘Considered’ benchmarks will lead to Nike reducing waste in its supply chain by 17 percent and increasing the use of environmentally preferred materials by 20 percent.