‘Look good and feel great’ is the message behind VaVaVoom’s innovative cosmetics packaging recycling campaign launched recently.
Encouraging every customer to do their part for the environment, the campaign creates a way for customers to recycle their used fragrance bottles, lipsticks and mascaras.
In-store collection points will allow customers to bring their used packaging to participating stores in Jordan allowing VaVaVoom to contribute products into three major recycling categories — glass, metal and plastic.
During the campaign, different in-store and online marketing messages will explain how recycling old packaging can help reduce the amount of energy that is being consumed.
For example, recycling one perfume bottle can save the energy needed to light a school class for 10 hours and one lipstick represents a saving of up to 100 watts of power, while energy saved from recycled mascara would be enough to play music for an hour.
Participating VaVaVoom stores across the Kingdom have started collecting old or used fragrance bottles, lipsticks and mascaras from July 8, which continues till Aug. 31.
And to show its appreciation VaVaVoom will reward customers who bring in their old cosmetics with a 10 percent off voucher to be redeemed in-store in September.
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