Need some motivation to cut that flab? If you live in Dubai, you can win gold to do just that. A new campaign “You are Worth ... Your Weight in Gold” is aimed at promoting a healthy lifestyle and achieving optimal body weight. The contest is open for public.

The winner will be the one who loses maximum weight during the program period of 30 days from its inception on Friday this week. The top three winners will get a gold coin equivalent to AED 20,000. Other participants will get a gram of gold for each kilo reduced from their body weight. However, the minimum weight to lose for the eligibility is two kilograms.

The weight of each participant will be measured during registration and at the end of program. Participants can register at the event sites any day during the period. Participants must have excess weight to reduce and stay away from unhealthy methods to lose weight.

The final weight will be measured after the Eid holidays on Aug. 16.