Toyota is putting an all-new Prius hybrid on the road, hoping the sleeker car retooled for fun will put the brakes on falling sales.
Toyota unveiled the 2016 Prius late Tuesday in a glitzy world premiere in Las Vegas, a fourth-generation model with a runner-inspired shape and smarter technology.
"Prius set the global benchmark for hybrids, but now is breaking its own boundaries with more engaging style and fun-to-drive dynamics," said Bill Fay, group vice president and general manager, Toyota Division.
The exterior has been lengthened, the hood and rear spoiler lowered, and "character lines" trace the sides from the front fenders, in what Toyota describes as a sporty design conveying "a feeling of forward motion".
"What was once a rational purchase that for many customers focused on fuel economy, is now so much more," Fay said.
"This Prius will invite new drivers into the category by delivering an impressive look and feel, built on the foundation of safety and eco-consciousness that define the vehicle's heritage."
The new Prius is 2.4 inches (6.1 centimeters) longer, 0.6 inches wider and 0.8 inches lower than the model it replaces.
Toyota created a new, vibrant exterior color, "Hypersonic Red", to join six others in the Prius palette. The interior has form-hugging seats and a wraparound dash to give drivers greater visibility.
Built with smaller, lighter system components, higher performing batteries and an improved engine, the new Prius is expected to save an extra 10 percent in fuel efficiency, the Japanese automaker said.
"Prius will offer best-in-class fuel economy among vehicles without a plug," Toyota said.
PHOTO: This undated image courtesy of Toyota shows the car company's 2016 Prius.
CREDIT: AFP Photo.