By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, and produce more food in the next 40 years than in the last 6,000 years combined. Today, November 10, a book is launched that offers a game-changing solution to this global challenge.

 

Changing the Food Game discloses the dynamics behind the present unsustainable production and trading system, and shows how a sustainable market transformation has the potential to change the current gloomy outlook. Examples from agricultural sectors such as cocoa, palm oil and coffee show the incentives and tipping points for a system change. The model that emerges is applicable far beyond agriculture and can provoke sustainability in a wide range of sectors.

 

Lucas Simons has years of experience with igniting sustainable market transformations in agriculture. As the director of UTZ CERTIFIED, a leading global certification and sustainability standard organization, he set up the first certification programs for sustainably produced coffee, cocoa and tea. He is the founder and CEO of NewForesight, a strategic consultancy company working on sustainable market transformation with key stakeholders from industry, civil society and governments.

 

Changing the Food Game is available in bookstores worldwide and online. For more information visit http://changingthefoodgame.com A free download of the first chapter is available on the website.