Several more clothing companies have committed to eliminate fiber produced via destruction of endangered forests, adding momentum to a zero deforestation movement within the fashion sector, argues a new report published by Canopy, an environmental non-profit.

 

This week Canopy announced Levi Strauss & Co., Marks & Spencer, Aritzia, ASOS, Under the Canopy, and Portico have joined its Fashion Loved by Forest initiative, which includes a commitment to source clothing fiber that doesn't come via conversion of old-growth and high conservation value forests. Canopy says more than 25 companies, representing over $75 billion in annual sales, have now joined the initiative.

 

The newest partners issued statements in support of the initiative.