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Narendra Modi’s ‘Clean India’ campaign kicked off today, about 31 lakh employees to take cleanliness pledge 2/10/2014
About 31 lakh central government employees working across the country will take a pledge of cleanliness in various public functions organized today as part of the Narendra Modi administration’s ‘Clean India’ campaign. In addition, laks of state government employees have been asked to be part of this massive drive which was launched by the Prime Minister in New Delhi today.
 
“It has been decided that on October 2, ‘Swachhta Shapath’ (cleanliness pledge) will be administered to all in government offices and public functions or events and cleanliness drive led by senior officers will be undertaken in all government and public offices,” Cabinet Secretary Ajit Seth said in a communique to secretaries of all departments. Each central government department has made plans to administer the oath to its employees.
 
The Prime Minister has given a call for ‘Swachh Bharat’ (Clean India) as a mass movement to realize Mahatma Gandhi’s dream of a clean India by 2019, when the country will celebrate 150th birth anniversary of the Father of the Nation.
 
“For a campaign of this nature to be successful, there is a need to create massive public awareness and to ensure participation and action for cleaning homes, government offices, schools, hospitals, work places, streets, roads and markets, railway stations and bus terminals, statues, monuments, rivers, lakes, ponds, parks and other public places. “It is important to involve government and public sector officials at every level, non-government organizations, education and health institutions, rural and urban local bodies, self-help groups, youth organizations, resident and market associations as well as business and industrial chambers and associations in the cleanliness and awareness drives,” Seth said in his letter.
 
A variety of activities such as pledge-taking marches, marathons, debates, street plays, music and essay competitions, cleaning drives and other community activities may be used to focus public attention on this campaign and on the need for cleanliness, Seth said. Meanwhile, the department heads have swung into action and directed concerned officials to clear office premises of clutter, garbage, building materials, unused vehicles and others.
 
 
 
 
 
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